Lomographische AG

Lomographische AG Edit

Aka Lomography

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[www.lomography.com ]

( fr ) Lomography is the commercial trademark of Lomographische AG, Austria for products and services related to photography. The name is inspired by the former state-run optics manufacturer LOMO PLC of St. Petersburg, Russia. LOMO PLC created and produced the 35 mm LOMO LC-A Compact Automat camera - which became the centerpiece of Lomography's marketing and sales activities. This camera was loosely based upon the Cosina CX-1 and introduced in the early 1980s. In 1991, the Austrian founders of Lomography discovered the Lomo LC-A[citation needed]. As the company states, they were 'charmed by the unique, colorful, and sometimes blurry' images that the camera produced. After a series of international art exhibitions and aggressive marketing work, Lomography signed an exclusive distribution agreement with LOMO PLC - thereby becoming the sole distributor of all Lomo LC-A cameras outside of the Soviet Union. This monopolistic agreement, their viral/tribal marketing strategies and pricing philosophy have generated controversy.[citation needed] Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, 'happy accidents,' and alternative film processing are often considered part of the 'Lomographic Technique.'[citation needed] Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, as the Lomo LC-A's small size, simple controls, and ability to shoot in low light encourages candid photography, photo reportage, and photo vérité

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 cityeyes Hall of shame  People who do Lomography (for the most part) are sheep to the excellent marketing company of the brand. They're basically buying a piece of plastic crap with all sorts of BS problems and instead of taking real photos, they're relying on gimmicky colors and abberations to make their photography interesting.

 szeretlek_ma Hall of fame  Lomography is more than a different way to photograph, it's a lifestyle


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